Wednesday, June 30, 2021

Google Algorithm History — Reputation Control Inc.

 Google Algorithm History Infographic

Google Algorithm History Infographic

With Google as the current leading search engine, it is evident how they progressed their algorithm history in order to provide more accurate and sophisticated search results for various queries. These complex updates were mostly improved and optimized according to the violations of sites that had ranking as a motive and low-quality information as a front. Aside from BackRub, the following are Google’s core algorithm updates.

1996 — BackRub

2011 — Panda

2012 — Penguin

2013 — Hummingbird

2013 — Pigeon

2014 — HTTP/SSL

2015 — Mobile

2015 — RankBrain

2016 — Possum

2018 — Medic

2019 — Bert

2020 — January 2020 Core Update

2021 — June 2021 Core Update

Originally published at https://repairbadreputation.com on June 30, 2021.

Sunday, June 2, 2019

The Branding Breakdown – The Ultimate Checklist for Building your Brand

Building your brand is an essential step for both new and established businesses. There are many aspects to personal and corporate branding. For some entrepreneurs, considering all of them can seem overwhelming. Here, we breakdown each component of a developed brand. 

Tuesday, May 7, 2019

4 Ways to Protect Your Company's Online Reputation



"Move fast and break things" is a philosophy that many entrepreneurs subscribe to. The idea being: don't wait until it's perfect; launch now and fix it later. For many aspects of business, this is a process that works. Glitches get fixed, tweaks are made, problems eventually get solved. But for your business's online reputation, the "fix it later" approach can result in disaster. Hersh Davis-Nitzberg, founder and CEO of crisis management firm Reputation Control Inc., says that entrepreneurs need to be proactive about managing their online reputation before irreversible damage is done. Here are four steps he recommends you take to protect and improve your business.

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Hersh Davis-Nitzberg

Thursday, November 9, 2017

Tips To Be Proactive When Promoting Your Brand Online

Tips To Be Proactive When Promoting Your Brand Online 


As a business owner, your online reputation matters. A recent BIA/Kelsey Consumer Tracking study revealed that 97% of all consumers use digital media to make informed purchasing decisions when shopping locally. Despite compelling statistics like this, many entrepreneurs still fail to give their online reputation the attention it deserves until something really negative befalls their online brand. Oftentimes, it’s simply because they assume their brand only needs reputation “management” if and when there’s a crisis to mitigate. This is simply not case. Don’t only take a reactive approach to your online image to circumvent pending catastrophe and repair how people perceive your brand. Instead, implement a proactive reputation marketing strategy to consistently build, boost, and protect your digital identity.

#reputationmanagement #reputationrepair #repairbadreputation #reputation 

Thursday, October 5, 2017

7 ways to respond to a negative review




So, your business got a bad online review and you’re thinking, “Now what?” While it may the first time your brand’s reputation takes a potential hit based on a negative post, it may not be the last.