"Move fast and break things" is a philosophy that many entrepreneurs subscribe to. The idea being: don't wait until it's perfect; launch now and fix it later. For many aspects of business, this is a process that works. Glitches get fixed, tweaks are made, problems eventually get solved. But for your business's online reputation, the "fix it later" approach can result in disaster. Hersh Davis-Nitzberg, founder and CEO of crisis management firm Reputation Control Inc., says that entrepreneurs need to be proactive about managing their online reputation before irreversible damage is done. Here are four steps he recommends you take to protect and improve your business.
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Hersh Davis-Nitzberg
