Acknowledging unfavorable critiques does have its place when shaping your online image. However, it’s only a single component in a viable management initiative. No matter the size of your company, every review, post, and comment has impact and influences the way others perceive you. In order to develop a dynamic, cohesive, and, most importantly, effective reputation management strategy, you have to go beyond merely reacting to negative content; you must also suppress and replace your “bad press” with authentic, positive posts that ultimately shape public opinion and define your brand.
6 Ways to protect your reputation in 2017
