Tips To Be Proactive When Promoting Your Brand Online

Tips To Be Proactive When Promoting Your Brand Online 

As a business owner, your online reputation matters. A recent BIA/Kelsey Consumer Tracking study revealed that 97% of all consumers use digital media to make informed purchasing decisions when shopping locally. Despite compelling statistics like this, many entrepreneurs still fail to give their online reputation the attention it deserves until something really negative befalls their online brand. Oftentimes, it’s simply because they assume their brand only needs reputation “management” if and when there’s a crisis to mitigate. This is simply not case. Don’t only take a reactive approach to your online image to circumvent pending catastrophe and repair how people perceive your brand. Instead, implement a proactive reputation marketing strategy to consistently build, boost, and protect your digital identity.

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3 ways a negative online reputation is bad for your business.

3 ways a negative online reputation is bad for your business. #reputation #reputationmanagement #reputationrepair

7 ways to respond to a negative review

7 ways to respond to a negative review

So, your business got a bad online review and you’re thinking, “Now what?” While it may the first time your brand’s reputation takes a potential hit based on a negative post, it may not be the last. 

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Hotel Reputation Management: What It Is…And Why You Need It

The Importance of Hotel Reputation Management

Hotel reputation management can play a critical role in the success (or failure) of any property. Digital media has completely transformed how we shop. Today’s consumers have access to a global collection of online reviews, posts, tweets, and updates, making it an excellent resource for buyers looking to make an informed purchasing decision…about, well, anything.

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Hersh Davis-Nitzberg featured in Buzzfeed

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6 Ways to protect your reputation in 2017

Acknowledging unfavorable critiques does have its place when shaping your online image. However, it’s only a single component in a viable management initiative. No matter the size of your company, every review, post, and comment has impact and influences the way others perceive you. In order to develop a dynamic, cohesive, and, most importantly, effective reputation management strategy, you have to go beyond merely reacting to negative content; you must also suppress and replace your “bad press” with authentic, positive posts that ultimately shape public opinion and define your brand.

6 Ways to protect your reputation in 2017